Linggo, Marso 16, 2014

“DISSECTING THE EFFECT OF THE MASS MEDIA TO THE BROADCASTING STUDENTS" OF LSPU-SCC



                         REPUBLIC OF THE PHILLIPINNES
                    LAGUNA STATE POLYTHECNIC UNIVERSITY
                         BUBUKAL, SANTA CRUZ, LAGUNA







   DISSECTING THE EFFECT OF THE MASS MEDIA
         TO THE BROADCASTING STUDENT
                   OF LSPU-SCC







                                                                                             
Submitted to:
      
Ms.Cezanne Dimaculangan
English II
                                                                                                          

                                            Prepared by:
                                                      
                                                                        John Dexter Asedillo                                                                                                                                         
                                                           AB Broadcasting 1A

                                                                                                                                





“The media's power is frail. Without the people's support, it can be shut off with the ease of            turning a light switch.”
                      
                                    Aquino, Corazon; (Political leader and president (1986-92) of the Philippines)


                      ABSTRACT      

                     The purpose of this study is to identify, analyze and differentiate the positive and negative effects of the Mass Media to the Broadcasting students of Laguna State Polytechnic University   Santa Cruz Campus. This is a compilation of the student’s insights or standpoint regarding some issues about the effects of the Mass Media in the Philippines today.
Aside from that, it’s also containing some information about the background history of some types of the Mass Media that can help us to fully understand this study. The anticipated outcome of this study can enhance the knowledge and awareness of the readers /students.



                            INTRODUCTION


                    As a part of the "masses" ; all of us was being involved by the changing melody of the media. Every day, we encounter and heard or see news and yes , we are being affected even if it's not meant for us. As on of the benevolence of our country we should need to be aware for the daily news , important events or tragedy happen in our surroundings whether its good nor bad. As a Filipino Citizen, we should need to accept the fact that one of our responsibility is to know what’s happening in our country or even just take a cite for it nor make a move to overcome what our country is facing everyday.
                “Mass Media”   has an important role in our life and society. It can give us reliable information, providing quality and trusted news, forecasting, stating of trivia and creating advertisement that can influence to us. Every day we see “media”, we use “media” and yes we badly need it to serve as our guide for our daily way of living.
                    On the other side, as Broadcasting students; we need more knowledge or information about the circulation of the “Mass Media”. In that way we are able to have an idea or to know the tangible relationship of the media and society, we can get an advanced knowledge about Media Law and Ethics that can help or enhance the learning of the students.
And we can use that to mold or shape and transform ourselves from an aspiring Broadcaster to a professional one.


                       CASE STUDY



*Mass Media         
                                 “Mass Media” in the Philippines had 225 television stations369 AM radio broadcast stations,583 FM radio broadcast stations10 internet radio stations, 5 shortwave stations and 7 million newspapers in circulation.
Some media outlets, such as IBC (television) and the Philippine Broadcasting Service(radio), are government-run. Most outlets are privately owned.

*Media culture
                    Much media ownership is concentrated in the hands of prominent families and businesses. Consequently, some reports tend to be one-sided presentations favoring special interests. The privately owned press also tends toward sensationalism at times.
Free-to-Air media networks

*Major networks
§  ABS-CBN Corporation (ABS-CBN) (1946-present)
§  Associated Broadcasting Company (TV5/Radyo5) (1960-present)
§  Bombo Radyo Philippines (Bombo Radyo) (1966-present)
§  GMA Network, Inc. (GMA) (1950-present)
§  Manila Broadcasting Company (MBC) (1939-present)
§  Radio Mindanao Network (RMN) (1952-present)
§  Radio Philippines Network (RPN) (1969-present)
§  Solar Entertainment Corporation (Solar) (1976-present)
*Government-owned networks
§  Philippine Broadcasting Service (PBS) (1933-present)
§  People's Television Network (PTV) (1974-present)
§  Intercontinental Broadcasting Corporation (IBC) (1975-present)



*Freedom of the press

Further information: Human rights in the Philippines
The Office of the President is responsible for managing the government’s policy toward the press. Freedom of speech and freedom of the press are enshrined in the 1987 constitution. Although independent observers credit the government with respecting freedom of the press in general, the government has been criticized for failing to investigate thoroughly summary killings of journalists and for subjecting journalists to harassment and surveillance.

*Violence against journalists

The fifth annual Worldwide Press Freedom Index released by the international press freedom watchdog Reporters Without Borders(RSF) has ranked the Philippines among the worst-ranked countries for 2006 at 142nd place. It indicates the continuing murders of journalists and increased legal harassment in the form of libel suits as part of the problem in the Philippines. Between 1986 to 2005, 52 journalists have been murdered.




*Philippine Media and Entertainment

                    Media and entertainment in the Philippines takes on the traditional roles usually ascribed to media, such as informing, educating, and entertaining the populace. Mass media has also been known to have had a strong influence in the unfolding of the country's history.
Currently, there are several types of mass communications media in the country: printbroadcasting (which includes radio and television),cinemamusic through CD's and cassettes, and the internet. These types of mass communications are peopled by dedicated professionals and entertainers who also comprise the backbone of Philippine media and entertainment. Also, media and entertainment people have put up several organizations meant to safeguard or promote the interests of Philippine media and the audience it serves.
Today, most of the media is owned by corporations which earn their revenues through advertising and sales. However, Philippine media has also been known for its activism and nationalism, especially at times when the country needed it.







*Media in the Philippines
                             “Media” is defined by Encarta as “the various means of mass communications considered as a whole, including television, radio, magazines, and newspapers, together with the people involved in their production.” The term, in this context, is taken as synonymous to mass media, so called because it is designed to reach the mass of people.
In the Philippines, mass media forms can be divided into three major categories: print, electronic, and special media. The print media includes newspapers (both broadsheets and tabloids) and magazines. Electronic media, strictly speaking, encompasses both analog and digital types of media that use electronic equipment for its distribution. Hence, this comprises radio, television, cinema, and the internet. Special media refers to forms that cannot be classified as either print or electronic. Examples of special media forms are the billboards, t-shirts, balloons that also carry messages meant for the masses. The most widely used media forms in the Philippines, however, are print and some forms of electronic media.
Media has a tripartite role in Philippine society: political, economic, and social. It is the political aspect that media satisfies when it disseminates information, creates and reflects public opinion, and serves as as a watchdog on government. This role is mostly carried out by the different news and public information media forms, both in print and broadcasting, through the varied journalists, reporters and broadcasters of Philippine media.
* Entertainment in Media
                       One of the major functions of Philippine media is entertainment. It is mainly through this that media assumes its social, as well as its economic role. The bulk of the entertainment industry in the Philippines is cantered around mass media, mainly through print (magazines), broadcasting (radio and television), film, and music.
Philippine entertainment is littered with celebrities from television, cinema, and the music scene, appearing in varied TV shows, movies, concerts, special events, and even in the realm of politics. Some of these celebrities are connected with a specific television network or recording company.
The Filipinos are heavily engrossed in entertainment. In fact, oftentimes, the line between media and entertainment becomes blurred, what with the entry of Philippine TV or movie celebrities into the political arena. Even news reportage can oftentimes morph into entertainment.
*Philippine Constitution
                      The Philippines as a nation acknowledges the power of media, especially due to the role it played in the course of Philippine history. The Constitution of the Republic of the Philippines states that it “recognizes the vital role of communication and information in nation-building”. The country also recognizes the basic rights of freedom of speech and of the press. Additionally, in Article XVI, the constitution expressly states that the State should provide for the “full development of Filipino capability and the emergence of communication structures” that can support the “needs and aspirations of the nation.


Types of Media

* Print
                                        Print media began in the Philippines during the Spanish era, through Spanish-language newsletters. National newspapers during that era, however, aided greatly to the Philippine Revolution. The first English language newspapers came out in 1898, which ushered in the era of modern media.
Of the print media, the most popular are the newspapers, both broadsheets or tabloids, being the cheapest and most accessible to the public. Several newspapers enjoy national distribution, although each region in the country also has its own regional newspapers. Apart from these, the print industry, through varied trade, educational, and magazine publishers, produces glossy and non-glossy magazinescomic books, pocketbook series, textbooks, trade books, and periodicals.
                                                                                                      
*Broadcasting
                                        Among the electronic media forms, radio and television enjoy the highest patronage, with every Filipino home having one or both appliances. 
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio or visual mass communications medium, but usually one using electromagnetic radiation (radio waves). The receiving parties may include the general public or a relatively large subset thereof. Broadcasting has been used for purposes of private recreation, non-commercial exchange of messages, experimentation, self-training, and emergency communication such as amateur (ham) radio and amateur television (ATV) in addition to commercial purposes like popular radio or TV stations with advertisements.
                                     History
The term broadcast was first adopted by early radio engineers from the Midwestern United States, treating broadcast sowing as a metaphor for the dispersal inherent in omni directional signals. Broadcasting is a very large and significant segment of the mass media.
Originally all broadcasting was composed of analog signals using analog transmission techniques and more recently broadcasters have switched to digital signals using digital transmission.
·         Analog audio vs. HD Radio
·         Analog television vs. Digital television
·         Wireless
The world's technological capacity to receive information through one-way broadcast networks more than quadrupled during the two decades from 1986 to 2007, from 432 exabytes of (optimally compressed) information, to 1.9 zettabytes. This is the information equivalent of 55 newspapers per person per day in 1986, and 175 newspapers per person per day by 2007.

       
                     Methods of broadcasting
             Historically, there have been several methods used for broadcasting electronic media:
·         Telephone broadcasting (1881–1932): the earliest form of electronic broadcasting (not counting data services offered by stock telegraph companies from 1867, if ticker-tapes are excluded from the definition). Telephone broadcasting began with the advent of Théâtrophone ("Theatre Phone") systems, which were telephone-based distribution systems allowing subscribers to listen to live operaand theatre performances over telephone lines, created by French inventor Clément Ader in 1881. Telephone broadcasting also grew to include telephone newspaper services for news and entertainment programming which were introduced in the 1890s, primarily located in large European cities. These telephone-based subscription services were the first examples of electrical/electronic broadcasting and offered a wide variety of programming.
·         Radio broadcasting (experimentally from 1906, commercially from 1920); audio signals sent through the air as radio waves from a transmitter, picked up by an antenna and sent to a receiver. Stations can be linked in radio networks to broadcast common radio programs, either in broadcast syndicationsimulcast or subchannels.
·         Television broadcasting (telecast), experimentally from 1925, commercially from the 1930s: an extension of radio to include video signals.
·         Cable radio (also called "cable FM", from 1928) and cable television (from 1932): both via coaxial cable, serving principally as transmission mediums for programming produced at either radio ortelevision stations, with limited production of cable-dedicated programming.
·         Direct-broadcast satellite (DBS) (from circa 1974) and satellite radio (from circa 1990): meant for direct-to-home broadcast programming (as opposed to studio network uplinks and downlinks), provides a mix of traditional radio or television broadcast programming, or both, with dedicated satellite radio programming. (See also: Satellite television)
·         Webcasting of video/television (from circa 1993) and audio/radio (from circa 1994) streams: offers a mix of traditional radio and television station broadcast programming with dedicated internet radio





                             
                            Economic models
There are several means of providing financial support for continuous broadcasting:
·         Commercial broadcasting: selling radio or television advertisements accompanying the programming (the dominant form in the United States as measured by audience numbers)
·         Public broadcasting:
·         voluntary membership subscriptions from individual audience members
·         grants from charitable foundations or business entities
·         State-sponsored: a higher degree of state involvement than in public broadcasting
·         direct government payments or operation of public broadcasters
·         indirect government payments, such as radio and television license fees collected from receivers
·         Volunteer: in-kind donations of time and skills by community radio and community television broadcasters
Broadcasters may rely on a combination of these business models. For example, in the United States, National Public Radio (NPR) and the Public Broadcasting Service (PBS, television) supplement public membership subscriptions and corporate grants with grants from the Corporation for Public Broadcasting (CPB), which is funded by the federal government.
US public broadcasting corporate and charitable grants are generally given in consideration of underwriting spots which differ from commercial advertisements in that they are governed by specificFCC restrictions, which prohibit the advocacy of a product or a "call to action".

 *Radio
                           Radio broadcasting began in the Philippines in 1922. Since then, radio has become the most accessible electronic media. Filipinos either own or enjoy its services even in public transportation or areas. Aside from the newspaper, it is the most favored source of information, opinion, and entertainment.
Philippine radio stations broadcast in either FM or AM bands. Some stations, especially in the AM band, broadcast mostly talk or news programs. Music radio stations are usually found in the FM band. Often, radio stations specialize in a particular type of music, such as pop, classical, new wave, or mellow. Radio stations also broadcast either nationally or regionally.



*Television
                               The first television broadcast in the Philippines occurred in the 1950s. Since then, the television industry has been considered as a very strong influence on society. There are hundreds of local stations that populate the airwaves, most of them belonging to a broadcast network, the largest of which are ABS-CBN and GMA, also the most popular television stations.
Television networks and stations broadcast through satellite or “free” channels and cable channels. Most channels broadcast in both English and Filipino languages, and programming is mostly general interest. Networks, though, often reserve certain stations for a specific format, such as music, news, animation, children's programs, educational TV, etc. Philippine TV programs range from canned foreign series to locally produced soap operas or telenovelasfantaseryes, news and information programs, variety shows, game shows, educational shows and reality TV, starred in by a bevy of Philippine celebrities. Most of these celebrities are connected to a specific television network.
The content of television programs is monitored by the Movie and Television Review and Classification Board (MTRCB), which also assigns ratings to the TV shows.

 *Cinema
                    Considered as the youngest of Philippine arts, film first appeared in the Philippines in 1904. As a media form, Philippine cinema, at present, is thriving industry. Movies in the Philippines are mostly produced by one of the major film studios. The most popular genre among movies is the drama. However, there is also a big niche for comedyromancehorror, and historical films. Philippine cinema has also been used to promote or foster certain political or historical insights.
Film stars are among the most popular celebrities in Philippine entertainment. The country also has its share of renowned film makers and films which have gained recognition in several international film festivals.
Currently, independent films are gaining a stronger footing in the industry, with the establishment of groups like Cinemalaya.

 *Advertising
                           Philippine advertising ranges from print to television commercials to billboards or special media. These ads are commissioned through varied advertising agencies around the country. Often Philippine entertainment celebrities are paid to endorse products.

 *New Media
                            New media refers mainly to digital media forms such as computers and the Internet. The Philippines is relatively new to this media, officially entering the world of global Internet only in 1994. However, in a span of less than 10 years, the country has made up for it by being avid users of the Internet and digital communications in general.


                              OBJECTIVES

                                    As a future Broadcaster, this is important for us to know the essentiality and effects of the Mass Media.Including advantages and disadvantages or the difference between the positive and negative effects.
                   In this research some of the important objectives are the following:

* To gather information about the "medium" that they're prefer/often use.

* To know if they still trust the Mass Media in the Philippines today and;

*to elaborate nor analyze the effects of the Mass media to the Broadcasting students in terms on their;
          a) studies  (learning)
          b) attitude (behavior)
          c) physical appearance

                     STATEMENT OF THE PROBEM

          The main purpose of this study is to differentiate the positive and negative effects of the Mass Media to the Broadcasting students of the Laguna State Polytechnic University Santa Cruz campus (LSPU-SCC).

Independent Variable    ----------------------------->    Dependent Variable


How Media influence our daily
way of living?

What are the Effects of                               
 the  Media to the 
Broadcasting Students?                             

         
          Studies (Learning)/Grades                                  

          Attitude (Behaviour)

          Physical Appearance



Differentiate and analyzing
the positive and negative effect
of the Mass Media.


                            
    
                            METHODOLOGY

Research Design:     Descriptive
Research Procedure:
       *First is to choose a unique topic that is related to our course/curriculum.
       * Then,checking and reading related topics through internet via google and   
           wikipedia.                                   
       *Gathering connected or related information and start to pre-writing.
       *Making a questionnaires that I probably used for the survey .
           (questions that can give an answer to my objectives/problems)
       *Start a survey or interview the possible/target students.
       *Analyzing the results, start to make a conclusion about the research
         including recommendation.
       *Back to pre-writing , when done go to drafting and start to revising and
        editing by checking the spellings, grammar,words,symbols etc. and lastly
        printing the final output.







Methodology
“DISSECTING THE EFFECT OF THE MASS MEDIA TO THE BROADCASTING  STUDENTS"  OF  LSPU-SCC
*What is the "Medium" you often use as a guide for your everyday way of living?
[] Television                            [] Tabloid
[] Radio                                [] Magazine
[] Newspaper                           []if others, please specify; _____________

*What is/are the T.V program(s) you used to watch?
[] News          [] Fiction            [] Educational
[] T.V series     [] Drama            [] if others, please specify;________________
[] Comedy       [] Horror

*What is/are the channel(s) or network(s) you used to watch?
[] ABS-CBN2               []GMA News T.V     
[] GMA7                    []T.V5       []if others, please specify;_________________

*Favorite Anchor(s)/Broadcaster(s) who inspire you most to become one of them.
[] Jessica Soho       [] Karen Davila             [] Jiggy Manicad
[] Kara David         [] Ted Failon               
[] Cheryl Cosim       [] Noli De Castro           [] if others, please specify;_____________
[] Korina Sanchez     [] Mike Enriquez

*Do you still trust the Mass Media in the Philippines today? Why or why not?

*Does the “Mass Media” enhance the learning of the students? Explain.
______________________________________________________________________
*What are the effects of the Mass Media in terms on your;
A) Studies
B) Attitude (Behavior)
C) Physical Appearance

                       ANALYSIS

                   After I gather all the papers containing the answers or insights of the students , I started to read and understand it one by one. All of the students have their own thoughts and opinion about this matter.

Below are the results of the survey;
         


              Figure 1

              Figure 2


                                                   
     
              Figure 3                                    Figure 4

                         
                                            Figure 5


               (see Figure 1)The results state that most of broadcasting students use internet as a guide on their everyday way of living. They said that the advantages of using internet are that they can get a lot of information in just one click. And we can have an advanced knowledge on different educational sites. However the negative effect of this is that students are become prone to see some harassment/tragedy that posted in many sites. Another problem is sometimes instead of doing their research or study, they’re become busy on playing an RPG/online games or watching on YouTube. For some instance, most of the students are being addicted using social networking sites that can bring negative effects on their studies and behavior especially when they starting to explore and watch porn videos. But the worst problem that we are facing today is the issue about cybersex where some of the victims are students.  
             
         Television is more convenient to use rather than internet because it has a guide for the viewer coming from the MTRCB. Some of the Broadcasting students choose ABS-CBN as they favorite channel (network) (see Figure 2). ABS-CBN are on their 60 years of service and counting, the said network is still leading as number one trusted network/broadcasting company all over the country.
              
              Voices of the anchors are truly trusted by the nation including Jessica Soho as number one favorite News anchor (see Figure 3) others are Kara David , Jiggy Manicad,
Mike Salazar, Ted Failon, Noli De Castro etc. GMA 7 together with GMA News T.V is also starting to lead their way to be on top especially by delivering news and providing a public service. Their helping hands are truly reached by the needy and this one of the main reason why viewers of this network is increasing.
               
                Most of the Broadcasting students still believe or trust the Mass Media
(see Figure 4) despite of some issues in the Philippines today because of their credibility and transparency when it comes to delivering information and news to the masses that served as their daily guide. And yes, they can risk their lives just to be able to do their task. Most of the Broadcasting students said that “Mass Media is very reliable and one of the great source of information. However, a small number of students said that they’re just need to trust Media because they are an aspiring/future Broadcaster. A number of students are still undecided
if they still trust the Mass Media or not.
              
             
















The Effects of the Mass Media on the Broadcasting Students of LSPU-SCC
in terms on their ;

A)   Studies

Because of the “Mass Media“ a large number of Broadcasting students said that they can study and learn faster because of the knowledge and information
               they can get from the media most specially through browsing net.
               The advantages of that is they can easily browse and get information in just one
               click and they become more studious and having a lot of time to study and
               hassle-free. All forms of Mass Media can help to enhance the learning of 
               students , its developed, sharpened and shaped our knowledge.
     

B)   Attitude (Behavior)
            
 Aside from helping the students in their studies , Mass Media also helps us to developed our attitude (behavior). For example, Maturity because we become more matured on the way we think or giving responds, neither perception nor insights
For what is happening and we become more open-minded. Also it develops our consciousness; we become more polite, zealous understanding and enthusiastic.
Our mind become more alert, we can overcome our problems on a positive way.
And most of that Broadcasting students said that they’re become more prepare for their future because they learned the meaning of professionalism with the help of Mass Media. They can adopt the behavior /attitude of a professional anchor that can help us to be one of the admired Broadcasters.

C)   Physical Appearance

Mass Media also influenced as in terms of our physical appearances. By the help
of Media including (print) advertising,broadcasting,internet,social networks, magazine etc. we can get what is trending in fashion.
But for Broadcasting students Mass Media developed and enhance their
Physical appearances not just only in looks but also in terms on the way we speak, stand and to communicate and give responds to other with a right ethics and etiquette.


      (see Figure 5)     A large number of students state that “Mass Media helps to improve / enhance the learning of students, molding their attitude and preparing our physical appearances to become one of the successful Broadcaster in our generation”..


              
                   RECOMMENDATION

              All form/types of Mass Media can changed or influenced us in terms of studies/learning, attitude (behavior) and physical appearances. Even if most of them can bring us knowledge and information, some “medium” can also be harmful or can cause negative effects. However, the outcome of this will be depend on how we use the Mass Media.

Here are some guidelines;

*Know your Limitation!
   Limit your time using any types of Media especially internet.
Limit your browsing in any sites and make a restriction, read or watch media that you need only.

*Browse and Click with sense!
     
    Do not browse any suspicious sites that can harm to yourself or to others.
    Be sensitive! Make a consideration!
    Think before you Click!

*Time Management
 
    Enhanced the knowledge by the use of Media but do it moderately with a right
    time management.
    The more time you focused to your study , the more chances you learned.

*Parental Guidance
     It’s better if your parents are in your side to guide you when you are using any
     forms of media. Also, better if they can put a limitation on browsing by making
     a customized restriction in task manager and banned harmful site like porn sites.


*Be aware!

   Know the advantages and disadvantages and positive and negative effects
   of the Mass Media.
-       Do not abuse media
-       Use media to improve yourself, by learning the good things and abandon the bad.
-       Use media on a good way with clean intention and passion.

*Empower you Knowledge by the helps of Mass Media!
     Give an emphasis to your studies, mold and shape yourself.
     Be a stupendous Broadcaster in the future.




                     CONCLUSION

Broadcasting students states that Mass Media can bring us positive and negative effects in terms of their studies, attitude and physical appearances. In this study I’ve learned that
Mass Media can cause positive or negative effects or could be an aid or harmful, but it
depends on how we used it. All we need to do is to be a responsible user and follow
the guidelines by using Media, in that way all of us would have a peace of mind.

                     Therefore, I conclude that mass media keeps people informed of any recent events within a short amount of time. When, for example, a politician is assassinated, you will hear this immediately, so that you will know what is going on. Media keeps you informed.

I believe that mass media has affected our society both positively and negatively. It has programmed our thoughts, how we dress and how we relate to one another. Certain images shown on television influence kids to misbehave, disobeying parents under the impression that it’s cool. Disobedience leads to destruction that leads to teenage pregnancy drug abuse etc. On the other hand mass media can persuade young kids positively: if you tune to programmes that motivate positive force. 
Media brings us our culture's biggest stars and most popular programs; the sports events we most enjoy; music concerts from everywhere in the world; speaking engagements featuring famous news-makers... as well as the information on current events and politics that lets us know what our government is doing and what is happening around the world. Even in our modern world with instant communication, someone has to sort out the stories and get the facts to the audience. Radio, TV, and print journalists report on the major news and make sure it is fact-checked, reasonably accurate, and trust-worthy. There are also partisan commentators who represent particular points of view and give the audience someone with whom they can share outrage or agreements on the issues of the day. Of course, the media have their faults. Some media spread outrageous propaganda for one political party or the other; some focus on scandal rather than on accuracy; some only care about getting the story first, rather than making sure they got the story right. And commercial media can often represent the interests of sponsors and advertisers more than the interests of the public. This means that certain stories that might show a big business negatively might not be reported, for fear of losing an advertiser. But on the other hand, because we live in an internet universe, there are reader-supported magazines online that have more freedom to do investigative reporting. And even with the commercially-sponsored media, in a time of crisis, radio and TV can unify the country and keep the public up-to-date with the latest information. To this day, as in times past, people have favourite programs, favourite announcers, favourite entertainers, favourite publications, favourite stations. It would thus be accurate to say that the media touch just about every aspect of our lives in one way or another.


                                                        
                                                                           John Dexter Asedillo

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